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Recent Sales Articles
4,946 Reasons to Enter the Hottest Practice: Personal Bankruptcies New statistics and BTI research show that consumer bankruptcies have become a red-hot area to find new clients: the number of personal bankruptcy filings jumped nearly 8% from September to October – that’s one month. (Premium Members Only.)
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Book Review: “Bringin’ in the Rain: A Woman Lawyer’s Guide to Business Development” by Sara Holtz "Rainmaking Action Steps" are the cornerstone of author Sara Holtz's new book. Reviewer Vickie Gray finds a wealth of time honored advice, as well as some new ideas in this marketing how-to manual.
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Webinar Friday Nov. 21: Generate New Business with Six Technology Tools
Famed Internet marketer Kevin O'Keefe, Esq. joins business development experts Larry Bodine, Esq. and Michael G. Cummings to show lawyers how to get new clients and make more money using six specific technology tools: blogs, LinkedIn, Webinars, RSS & Google Alerts, Twitter and texting.
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 Proskauer Rose - the Top Law Firm in Marketing and Communications
Under the leadership of CMO Joseph Calve, the firm's marketing digit has tripled, profits are growing at double-digit rates, and marketers play a role in planning and strategy at all levels.
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Need-to-Know News
5th Straight Month of Job Losses for the Legal Profession
Law is one of the worst-hit fields for job losses, with layoffs in New York, San Francisco, Chicago and other cities, according to a new report from LawCrossing.
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 Job Security: Demonstrating Value to the Management Committee
Well-run marketing departments should be viewed as necessities to a firm’s bottom line. When management committees understand the importance of good marketing, they are less likely to cut budgets and jobs there.
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Legal Marketing Technology
TV vs. the Web for Law Firm Marketing
Which is a better marketing medium: TV or the Web? Experts in law firm marketing, advertising, web development, public relations and strategy responded. A majority favored spending marketing dollars on the Web because of its ability to target clients and measure results.
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 Portland Law Firm Boosts Website Visitors who became Leads by 400%
A Portland law firm multiplied the number of visitors to its website by a factor of 9, and increased the total number of visitors into leads by 400%. Sean McMahon shows how search engine optimization plus paid search marketing got the results.
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