Best of Law Marketing

• Top Tips for Working the Room

  How do you make the most of a networking event? Jeffrey M. Horn of Towers Perrin offers dozens of ideas in this classic overview.

• Marketing a Plaintiff's Personal Injury Practice

  Getting on the 6 o'clock news is crucial to marketing a plaintiff's PI practice. But what else works? LawMarketing Listserv members describe numerous marketing tactics for a plaintiff's personal injury lawyer. Read the advice from Larry Bodine, Nancy Myrland, Josh Friedman, Stewart Hirsch, Bob Weiss, Elizabeth Graham and Tim David.

• Keeping the Client when the Partner Leaves

  Consider the scenario where a departing partner had all the recent contacts and working relationship with the client. How do you keep the business from leaving your firm? Read the ideas from Angela Spall, Larry Bodine, and the seven-point action plan from P. Douglas Folk.

• How to Make Friends with Reporters and Influence the Press

  The key to success with the press is to become a source to a reporter. Set out below is an article based on Larry Bodine's own experience as a reporter and editor.

• Best Practices for a Trade Show Booth

  LawMarketing Listserv members share their experiences and successes in exhibiting at trade show booths. Read this compilation for advice from Ronnie Sanford, Sanford Group Marketing Consultants; checklists from Cecilia Alers, Cecilia Alers Consulting, LLC; Bernadine Bednarz; Mark Merenda, Smart Marketing; and marketing consultant Larry Bodine.

• Marketing a Tax Practice

  How do you market a tax practice? The answers came from LawMarketing Listserv members Vickie J. Gray, Larry Bodine, Jaffer Manek, Hale T. Chan, Ross Fishman and Mark Merenda.

• Passing the Baton When a Rainmaker Retires

  Law firms don't think about succession planning until their main rainmakers gets near retirement age. That's way too late, as Andy Havens and Ed Poll explain. Retiring partners can serve many marketing roles.

• Marketing a Debt Collection Practice

  The question on the LawMarketing Listserv is: What are your best practices in targeting prospective clients for a debt collection law practice? Larry Bodine and Bryan Weaver offer a number of ideas.

• How to Celebrate a Law Firm Anniversary

  LawMarketing Listserv members Lynne Wingate, Pamela Joyce, Dusty Donaldson, Sheila Baker, Kathleen Bray, Wendy Leibowitz share their advice on how to celebraate a 50th anniversary for a law firm.

• More Ideas for Firm Anniversary Celebrations

  From making a celebratory video and CD, contributing to a foundation, to writing a history of the firm, marketing consultant Larry Bodine recounts how law firms have marked milestones.

• How To Motivate Drone Associates

  What works best to motivate associates to market? Dangling a carrot?Threatening the stick? Members of the LawMarketing listserv described a variety of ideas to turn "drones" into marketing "worker bees."

• Pointers for a New Law Firm Marketer's Success

  Are you the new Marketing Director? Here is some sage advice from several veterans. Take heed as Steven A. Meyerowitz, Russell Lawson, Michelle Golden offer advice that will lead you to success, and help you keep your job.

• How Marketers Handle The Dreaded Annual Holiday Cards

  Smart law firms have found alternatives to sending out impersonal holiday cards. Charity donations and other ideas are offered by marketers Nancy Myrland, David Bruns, Linda Lee Ficano, Mike O'Horo, George Miller, Tom Kane, Tina Gates, Sharen Viola, Jeffrey Nischwitz, Jennifer Boehm, Jennifer Yax, Catherine Bishop, Gill Wagner, Crystal Murchison, Deanne Mccullough, Lou Ann Pfeifer, Deborah Harding, Brian Cope, Lisa Fletcher, Kathleen Flynn, Imelda Kenny, Kim Morgan.

• Search Engine Optimization as an Effective Marketing Tool

  Getting found on the Web has been a perennial topic of discussion on the LawMarketing Listerv. This compilation covers several threads on the topic over several months, featuring comments from Mitchell Rait, Steve Barrett, Larry Bodine, Kevin O'Keefe, Dale Tincher, La Vern Pritchard, Rob Kahn, Harry Joiner and many other marketing experts.

• Ideas for Conference Booth Give-Aways

  Everyone's tried mouse pads and pens as exhibit booth and conference giveaways. What's new, cheap and effective? LawMarketing Listserv members Alexandra MacLean, Terri Pepper Gavulic, Ed Poll, Diane E. Hamlin, Barbara Greider, Kevin Connors, Lisa Dutton and Margaret Mason offered a variety ideas ranging from computer phone connectors to erasable highlighters.

• What to Do about Charitable Contributions

  Law firms are constantly hounded by charities wanting contributions, selling tables at events and advertisements in dinner programs. Here are eight ideas for dealing with charities, collected by the PM Forum's Larry Bodine.

• Tips on Preparing for a Broadcast Appearance

  Before you or one of your lawyers goes on a TV program, be sure to wear the right clothes, watch your facial expressions and hands, and "front load" your answers. Members of the LawMarketing Listserv offered a checklist of do's and don'ts when appearing on a broadcast program.

• Rolling out a New Logo

  How do you roll out a new logo for the firm? LawMarketing Listserv members kicked the question around, until Steve Boutwell, a marketer from Kean Miller, offered an 11-point list.

• Marketing an Insurance Defense Practice

  What advice would you give a defense litigation firm to get new business? LawMarketing Listserv members piled in with ideas for trial defense lawyers on how to get new business.

• Legal Marketers' Favorite Quotations

  Here's a list of favorite quotations about advertising, marketing, lawyers and general topics offered by members of the LawMarketing Listserv.