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Aaron Kirk Douglas
519 SW Park Avenue, Suite 405 Portland, Oregon 97205 Work: (503) 407-0810 Email Link Website Link
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SENIOR COMMUNICATIONS STRATEGIST Public Relations / Intranet & Extranet Infrastructures / Website Development
Dynamic communicator demonstrating professionalism and cross-functional technical expertise through a distinguished 15+-year career leading communications and public relations initiatives. Proven ability to develop and launch user-friendly intranet and extranet sites. Recognized nationally for award winning website development. Innate ability to streamline and systematize all phases of internal and external information flows-able to scrutinize complex information and translate into uncomplicated concepts. Winning ability to steer organizations in conveying a professional and distinctive image. Core competencies include:
- Image Marketing / Media Relations
- Advertising / PR / Promotions / Outreach
- Training / Event Coordinating
- Process Innovation & Improvements
- Analysis / Forecasting / Budgeting
- Strategic Planning / Policies & Procedures
- Team Leadership / Project Management
- Complex Concept Interpretations
- Complex Computerized Data Systems
- Marketing / Brand Management
- Strategic Partnerships & Alliances
- New Business Development
MEDIA COMMUNICATIONS EXPERIENCE
TV News Writer, KIRO-TV 7, Seattle, WA (CBS Affiliate) Weekend Assignment News Editor, KEZI-TV 9, Eugene, OR (ABC Affiliate) News Reporter / Reader, KPNW AM/FM, Eugene, OR (ABC Affiliate) News Reporter (Volunteer), KLCC FM, Eugene, OR (NPR Affiliate)
CONSULTANT 2003-PRESENT AARON DOUGLAS ENTERPRISES, Portland, OR Working as consultant while obtaining B.S. in Digital Media Production at the Art Institute of Portland
DIRECTOR OF CLIENT SERVICES, 2000 - 2003 MILLER NASH LLP, Portland, OR Recruited to re-launch Miller Nash website, establish firm's brand identity and build a functional, quality marketing department. Develop strategic marketing plans, offer advice, and identify growth opportunities to expand revenues. Spearhead launch of innovative contact management database and other technological features to strengthen firm's image. Create marketing materials from design to publication and distribution; coordinate publication of all internal communications including newsletters and electronic in-house newsletter (Inside Focus), brochures, posters, banners, audio and visual programs. Supervise staff of three and coordinate with additional staff to finalize marketing projects and assist with design of website, client extranet, online proposal generator, and CRM database. Coordinate seminars, training and high-profile speaking engagements.
Selected accomplishments:
- Achieved Platinum Award (2003) from Internet Marketing Attorney for Millernash.com, as well as Second Place Electronic Marketing from Legal Marketing Association (2003)
- Winner of three national awards for excellence in website development (2002).
- First Place Electronic Marketing - Legal Marketing Association for Millernash.com
- Best Large Law Firm Website - Law Computing Magazine for Millernash.com
- Outstanding Website award - Web Marketers' Association for Millernash.com
- Catalyst for development and launch of High-Tech Advisor in conjunction with bank, accounting and public relations sponsors-distributed via insert in 38,000 Business Journals throughout Oregon and Washington.
- Collaborated with web designer to develop innovative products that have been marketed nationwide, including lawyer referral database, electronic proposal generator, and client extranet.
CLIENT SERVICES DIRECTOR, 1998 - 2000 BARRAN LIEBMAN LLP, Portland, OR Partnered with 12 labor and employment lawyers from Lane Powell Spears (below) to launch Barran Liebman LLP in only two weeks. Managed strategic planning for company image including logo concept and design, strategic product branding, advertising, and developing of marketing segment of business plan.
Selected accomplishments:
- Instrumental in developing strategic partnership with Durham and Bates (insurance company) as panel counsel providing co-branded electronic and fax newsletters to companies who purchased insurance. Championed a solid of history of developing cooperative partnerships in all subsequent years to follow.
- Developed marketing segment of Intranet site. Managed and developed website, http://www.barran.com
MARKETING ADMINISTRATOR, 1997 - 1998 PARALEGAL, 1995 - 1997 LANE POWELL SPEARS LUBERSKY LLP, Seattle, WA / Portland, OR Promoted from paralegal to coordinate all aspects of marketing communications including writing and editing brochures, flyers and media releases while managing $300,000 budget. Foster key relations with media including reporters, producers and others to increase exposure and publicity through TV, radio and press.
As paralegal scope of responsibility encompassed coordinating legal administrative matters, as well as marketing tasks such as writing and publishing a 16-page monthly newsletter.
Selected accomplishments:
Instrumental in developing annual marketing plan for two consecutive years, 1997 and 1998.
PARALEGAL, 1989 - 1996 LAW OFFICES OF STEVEN J. FIELDS, Seattle, WA Served as paralegal for family law attorney tasked with administrative duties in regard to divorces, legal separations, abuse cases and other legal matters. Handled office billing, client service and represented law firm in routine court matters.
Marketing Coordinator / Office Manager, Eugene Municipal Court, Eugene, OR - Managed $1.45 million budget.
Marketing Project Assistant - Hult Center for the Performing Arts, City of Eugene, Eugene, OR - Coordinated publicity in 1988 for Annual Eugene Celebration (attended by 100,000).
BA Degree in Journalism (1983) - University of Oregon, School of Journalism, Eugene, Oregon
Other Professional Training: Paralegal Degree (1993) - Edmonds Community College, Edmonds, Washington
Speaking Engagements:
- "Where the Rubber Meets the Road: True Confessions of Web Technology Initiators," Fifth Annual Technology Program, Legal Marketing Association Bay Area Chapter, San Francisco, CA (2003)
- "Making It Work For You," Legal Marketing Association National Conference, San Francisco, CA (2003)
- "Getting Home on Time: Systems to Automate Proposals and Marketing Collateral," Legal Marketing Association, San Francisco Chapter, CA (2003)
- "Advertising in the Electronic Era," Oregon Law Institute, Northwestern School of Law of Lewis & Clark College
- "Survival of the Fittest: Gaining a Competitive Edge Through Technology," Legal Marketing Association, San Francisco Chapter, CA (2002)
Publications:
- "Smart Marketing: Advance by Association," Associated Oregon Industries Business Viewpoint Magazine, (March/April 2003)
- "When is a Directory Listing or Advertisement Worth Paying For?" Associated Oregon Industries Business Viewpoint Magazine (Jan/Feb 2003)
- "Small Business Marketing," Associated Oregon Industries Business Viewpoint Magazine, (Sept/Oct 2002)
- " 'Web Chat' Wins Award for Miller Nash," The Legal Marketing Portal -www.lfmi.com, (July 2002)
- "Generating Proposals With Your Firm Website," The Legal Marketing Portal -www.lfmi.com, (Nov 2001)
- "Law Marketing Portal Helps Develop New Web Site," The Legal Marketing -www.lfmi.com, (Aug 2001)
Affiliations:
- Business Partner Steering Committee, Oregon Public Broadcasting (1998-2003)
- Member and Co-Chair Multnomah Bar Association Communications Task Force (2002-2003)
- Member Portland Human Resource Managers Association (1998-2000)
- Member National Legal Marketer's Association (1998-present)
- Member Epilepsy Foundation of Oregon (1998-2004)
- Member, Vice President, President and Board of Directors roles Epilepsy Foundation of America (2000-2003), Board Member
- Vocalist, High Society Jazz Ensemble
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