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TIM A. DAVID 33 Summit Ave. Spring Valley, NY 10977 * (845) 425-8702 * Cell: (845) 659-9549 timadavid60@earthlink.net • http://www.timadavid.com DIRECT MARKETING CREATIVE * MARKETING COMMUNICATIONS MANAGEMENT A dynamic direct marketing creative professional possessing strong organizational leadership and project management abilities. Expert in spearheading marketing and business development programs designed to drive and sustain revenues. Background encompasses strategic market planning, project management, campaign design, new product/service development and market launch. Participative leadership style coupled with excellent skills in cross-functional team-building, cost reduction, quality and productivity improvements. AREAS OF EXPERTISE * Strategic Planning * Marketing & Creative Development * Branding * Broadcast & Print Advertising * Budget Development & Administration * Media Selection & Plans * Website Development & Marketing * Vendor Relations PROFESSIONAL EXPERIENCE CREATIVE CONSULTANT 2004 – present M.Flaum Direct Marketing Beacon, NY * Created subscriber acquisition direct mail packages for Newsweek, House & Garden and Essence magazines. Developed new product concepts, offers to trade channel and trade show introduction. CHIEF MARKETING OFFICER 1994 – 2003 Jacoby & Meyers, L. L. P. New York, NY and Finkelstein & PARTNERS, L.L.P. Newburgh, NY * Managed all marketing for Finkelstein & PARTNERS and Jacoby & Meyers; direct response, TV-based, personal injury, legal services marketers. These nationally known firms employ 93 attorneys and 264 staff in 31 offices within eight NY, NJ and CT media markets. * Directed all facets of strategic planning; branding; budgeting; creative direction and production of direct response advertising for TV, radio, direct mail, print, outdoor, video, research and Yellow Pages. * Supervised outside production, media placement, research, guided web marketing efforts and PR firms. Key Accomplishments: * Increased F & P TV cases by 20% and direct cases by 16% while cutting costs-per-case by 49% via cost-per-case analyses that dramatically improved profit margins. * Grew J & M TV cases by 43% and direct cases by 34% while income from fees (after marketing costs) rose by 21%. Gains made despite significant annual declines in accidents and injuries as well as fierce competition. Opened five new markets. * Instituted tight controls via constant monitoring of $4,500,000+ budget to ensure “no surprises.” * Spearheaded the development of cost-effective, in-house advertising and conceived: “Free Case Appraisal,” free video offers and 1-800-LAW-AM PM‚ phone number. Initiated brand name evolution from Finkelstein, Levine, Gittelsohn and Tetenbaum to Finkelstein & PARTNERS. Introduced client surveys and CRM programs. Wrote in-bound telemarketing scripts. Improved new case close rates. Created “We Expect to Win” and “Count on Us” advertising themes. PROFESSIONAL EXPERIENCE CONTINUED PRESIDENT AND CREATIVE DIRECTOR 1984 – 1993 Tim David Marketing Services, Inc, New York, NY * Founded TDMSI and grew it from a frugal start-up with three employees to a ten-person firm with $3.2 million in capitalized fees. Sold, created and produced direct mail, response advertising, telemarketing, database marketing, sales promotion and incentive programs for major business, agricultural, consumer and not-for-profit clients. Partial Client Roster: * Harlequin (romance books) – wrote record-breaking, biggest income mailing. * United Parcel Service – created 12 year winning direct mail control, “Priority vs. Price.” * Monsanto – DR ads delivered $6MM of Lasso“ sales. Introduced Roundup.“ * Helena – “frequent buyer” program reduced attrition 58%; increased sales 31%. * FMC – sweepstakes-direct mail programs doubled use of Furadan“ insecticide. * Union Carbide – video/print program turned around dying phenolic resins business. * Childreach – video/print mailings; telemarketing cut sponsor acquisition cost by 50%. * Westvaco (Chemical Division) – direct response ads doubled sales and cut costs 66%. * Ad agency and client consulting: Al Paul Lefton, DFS/Wegner, HBM Creamer, Needham Harper Worldwide and Vansant Dugdale. American Forestry Association, Avis, Chevron, Chicago Mercantile Exchange, Dow, Dun & Bradstreet, Equitable, International Paper, Simmons and Western Publishing. EARLY CAREER DEVELOPMENT DIRECTOR OF MARKETING SERVICES N. W. Ayer Advertising Philadelphia, PA * Played a major role in the conversion from a Draft to an ALL-Volunteer Army during the Vietnam era. Pioneered new direct response advertising and mail formats. Developed personalization, tracking and reporting systems. Increased inquiry-to-enlistment ratios ten-fold from 1.2% to 12%. Raised enlistments from 79% of objective to 104% via sales motivation, training and merchandising programs. Created high school marketing programs to meet Congressionally mandated enlistment quality levels. * N.W. AYER Clients: U. S. Army Recruiting Command. Special Assignments: AT&T and Lee Carpet. AWARDS DMMA Silver Mailbox (2) Gold Medal, IFTV Festival of NY Neographics “Nth” Gold Award for Distinguished Achievement in the Communication Arts Award, Chicago AIGA Communications Graphics Award PRSA Silver Medal IFTV Festival of New York CINE Gold Eagle New York Art & Copy Competition Best of NAMA (3) U.S. Industrial Film Festival Silver Venus Medallion, Virgin Islands International Film Festival EDUCATION * Detroit Institute of Technology, Northwood Institute, University of Michigan PROFESSIONAL AFFILIATIONS * Legal Marketing Assoc., Direct Marketing Club of NY, PM Forum N. A., NAMA (National Agricultural Marketing Association). COMMUNITY SERVICE * Board of Directors, Mental Health Association in Orange County; 1999 Community Service “Volunteer of the Year.” * Orange Classic 10K Race Committee past 5 years. |
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